<aside> 📖 Refer to the organization as “Alpen Labs” for all official purposes. Refer to the protocol as “Alpen” for all official purposes.
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<aside> 📌 The Alpen logo is the central component of our brand. It is composed of icon and wordmark and is primarily used in a side-by-side lockup. Here you can see all the core colour combinations for logo and background.
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<aside> 👈 These are the key colour and background combinations for our logo.
Use one of these colour combinations wherever possible.
Over a white background, we generally use a black logo. For some third party applications a full black logo may be more appropriate than plum.
Always use the full logo with wordmark in all third party applications.
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<aside> 🔤 We use two typefaces.
BIZ UDPMincho for large titles and headlines. We only use the Regular weight.
Then Outfit for everything else. We use primarily the Regular weight but other weights are also available to support.
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